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Trust, Transparency and Accountability in Coopetition: a qualitative study in a business consortium
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EDER BRUNO CAVALCANTI DO NASCIMENTO
Lilian Soares Outtes Wanderley
Duarte Raab Pires

Reumo

This study in a business consortium at SERVTEC/PE, in Recife/Brazil, aimed at analyzing aspects of trust in a coopetitive environment. This is a descriptive, exploratory qualitative study, including semi-structured interviews with five companies directors who have decided for the formation of the consortium. Combining the literature of coopetition and trust, the main objective is to better understand relations of trust in a business consortium, considering that participants cooperate and compete in the same industry. The results showed that trust is essential in a business consortium relationship and it strongly contributes to the achievement of good results in a project. It was evident that the length of relationship influences the confidence levels of the consortium directors and therefore ensures longevity of the consortium for other projects. The research identified key attributes of trust considered by consortium members as competence, the fulfillment of the word and mutual respect. These three are the core attributes of trust in SERVTEC-PE. Finally, it became also clear that transparency in a business consortium, understood as accountability and a clear division of responsibilities, together with the financial results of the project can contribute to the achievement of higher levels of inter organizational trust.