1 - Marcia Cristiane Rossi Universidade Presbiteriana Mackenzie - PPGA
Responsável pela submissão
2 - GILBERTO PEREZ Universidade Presbiteriana Mackenzie - CCSA
Reumo
In the form of a theoretical essay, this article has the purpose of discussing what companies should develop from the perspective of the open business model and innovation diplomacy. Companies support the economic growth of the market and, more specifically, by the way, innovation is generated by scientific and technological development. In this context, diplomacy can be revealed by soft power, by the convergence of the triple and/or quadruple helix, and by the promotion of partnerships and expansion of open business models. This essay presents some variations and examples of open business models. Through the multidisciplinary approach of open business models and innovation diplomacy, was sought to combine and extract constructs, which allowed the development of a scheme that proposes the interaction and integration to be developed by companies, regarding their performance in models of open businesses, whose sectors must strive to strengthen and establish the diplomatic approach, based on the complexity of interactions promoted by science, technology, innovation, management, sustainability, and resources. It is suggested that this work be empirically evaluated through the developed scheme to identify the impacts of interaction, integration, and diplomacy reaching communities as a possibility of practical and innovative understanding in open business models.
In the form of a theoretical essay, this article has the purpose of discussing what companies should develop from the perspective of the open business model and innovation diplomacy. Companies support the economic growth of the market and, more specifically, by the way, innovation is generated by scientific and technological development. In this context, diplomacy can be revealed by soft power, by the convergence of the triple and/or quadruple helix, and by the promotion of partnerships and expansion of open business models. This essay presents some variations and examples of open business models. Through the multidisciplinary approach of open business models and innovation diplomacy, was sought to combine and extract constructs, which allowed the development of a scheme that proposes the interaction and integration to be developed by companies, regarding their performance in models of open businesses, whose sectors must strive to strengthen and establish the diplomatic approach, based on the complexity of interactions promoted by science, technology, innovation, management, sustainability, and resources. It is suggested that this work be empirically evaluated through the developed scheme to identify the impacts of interaction, integration, and diplomacy reaching communities as a possibility of practical and innovative understanding in open business models.