Reumo
The pressure for delivering both economic and societal results shifted the basis of competition worldwide and how organizations should be managed. Therefore, strategies developed to explore resources, generate profits and support growth in the long term would also need to be renewed so multinational enterprises are able to create shared value. This approach proposes multinational enterprises to recognize social and environmental issues as business opportunities. However, as those intrinsically involve a paradox, organizational ambidexterity reveals to be an answer for multinational enterprises to engage such contradictions. We argue in this manuscript that through sustainable ambidexterity, multinational enterprises are able to reach synergies between different activities that are, in essence, contradictory, Therefore, sustainable ambidexterity may allow multinational enterprises to overcome traditional strategies and create shared value in an environment which permits failure and the combination of existing resources for exploiting sustainable initiatives with actions for exploring new opportunities. We also explore a framework that sets the basis for further developments of this research stream.