1 - JANE MARY ALBINATI MALAGUTI Escola Superior de Propaganda e Marketing - ESPM - PPGA
Responsável pela submissão
2 - ILAN AVRICHIR Escola Superior de Propaganda e Marketing - ESPM - Pos-Graduação em Administraçãp
Reumo
Geographical Indications (GIs) are an instrument of industrial property that seeks to distinguish the
geographical origin of a given product or service (INPI, 2021). GIs are considered collective tools
shaped in the form of a registration that serves to enhance the value of traditional products that are
linked to a given territory. GIs possess two main endgames: to aggregate value to a certain product and
to protect its productive region (DataSebrae, 2021).
These studies do indicate the impacts provoked by the GIs in their locations, however, there are few
studies that compile those findings to infer the aspect of business model and how they attend to the
SDGs expectations. That is the loophole that this works intends to fill. Given this context, this research
attempts to answer the question “How does literature identify the relation between the impacts generate
by GIs in attendance of the FAO sustainable development parameters and the Sustainable Development
Goals of the 2030 Agenda.
Sustainable Development and Sustainability.The United Nations defines the concept of sustainable development as: (UN, 1987: 39): “Sustainable development has been defined as development that meets the needs of the present without compromising
the ability of future generations to meet their own needs”. To exist not only sustainable economic growth, but develop, it is necessary the fulfillment and the satisfaction of human’s basic needs (Sachs, 2004), solidarity with future generations, making the
involved population to participate in this emancipatory process, saving natural resources.
The methodology of this work is based on the procedures proposed by Gaur & Kumar (2018). These authors suggest four steps for the analysis: data collection, coding, data analysis and data content interpretation. The keywords utilized for the database researched were: “geographic* indication” OR “protected designation” and “sustainable*development” OR “economic* impact” OR “environmental*impact” OR
“social impact”.
The results show that out of the 17 SDGs present on 2030 Agenda, the only one that is not reported by
any article is Objective No 14 “Conserve and sustainably use the oceans, seas and marine resources for
sustainable development”. The next session will report how each SDG is reported in the examinate
cases.
The scientific literature identifies overall positive impacts for the SDGs concerning the branding and
utilization of GIs as a production model, even though there are also considerable side effects, and some
GIs are more harmful to society, the environment, and the economy.
Another point to pin out is that not all GIs can produce results in all the three Sustainable Development
feet. Negative impacts or negative with reservations appear in 29,16% of the cases analyzed in juxtaposition
of 70,85% of positive outcomes.
Agenda 2030. (2015). Plataforma Agenda 2030. Disponível em:
. Acesso em abril, 2021.
Bardin, L. (2006). Análise de conteúdo (L. de A. Rego & A. Pinheiro, Trads.). Lisboa: Edições 70.
Barrera, A. G. (2020). Geographical indications for UN sustainable development goals: Intellectual
property, sustainable development and M&E systems. International Journal of Intellectual Property
Management, 10(2), 113-173.