1 - Samyra Oka Al Houch Fundação Getulio Vargas - FGV/EAESP - Fundação Getulio Vargas - FGV/EAESP
Responsável pela submissão
Reumo
Fast fashion drives wasteful clothing consumption, contributing to environmental harm and increasing waste. Tonnes of clothes are discarded annually, prompting SDG 12 to reduce waste through circular practices. Buying second-hand aligns with circular economy principles. However, it faces adoption barriers like limited availability and knowledge gaps. This study focuses on boosting consumer product knowledge in thrift shops, exploring its impact on the intention to buy second-hand clothing for environmental support, aligned with SDG 12.
The clothing industry's environmental impact is significant. Thrift shops can attract eco-conscious consumers by emphasizing sustainability. Consumer choices are influenced by product knowledge, including cost, green, and quality factors. Understanding prices and potential savings drives thrift store purchases. Green knowledge, related to environmental effects, shapes responsible shopping. While perceptions of green benefits vary, they generally have a positive impact. Quality knowledge affects product assessments. Raising consumer awareness can promote sustainable fashion choices.
The study addresses SDG 12. It highlights the significance of increasing consumer product knowledge for purchasing second-hand clothes to support sustainability. A lack of knowledge is a major barrier to sustainable clothing adoption. Thrift shops can innovate by promoting sustainability and engaging customers in enhancing product knowledge. Collaborative relationships between customers and firms are essential, requiring the selection of appropriate target audiences. Future research could include a study to explore consumer perceptions and develop strategies for sustainable fashion adoption.
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