1 - MIlton Cruz Universidade Presbiteriana Mackenzie - Higienópolis
Responsável pela submissão
2 - Silvio Popadiuk Universidade Presbiteriana Mackenzie - Centro de Ciências Sociais e Aplicadas
Reumo
Firm’s competitive advantage could be achieved by different means, superior technology, entrance barriers, legislations, capital and knowledge. To acquire and maintain competitive advantage the firms need to get organized and be able to dynamically change to accommodate the market demands, increasing its value from all stakeholder’s perspectives.
This article’s objective is to study a case of an information technology service firm from view of the value proposition cycle process of value creation, value configuration and value appropriation, the pillars of value.
The qualitative research approach is used to uncover and describe the business, expose its operation from the startup to this day. Begging with a market segment review, detailing methodological choices and tools used to collect data, explain the basic concepts used, business model canvas, the cycle of value and the tree pillars of value, along with the knowledge creation on exploitation and exploration concepts to support the case study.
The journey of Bracta from the foundation exposing not only the business, but also the dilemmas lived by the founder along the firm’s existence. The conclusion will present the analysis of the business as it is and draw some recommendations from the academy based on the ground theory of business model value perspective, aiming to help the firm on his continuous life.
Firm’s competitive advantage could be achieved by different means, superior technology, entrance barriers, legislations, capital and knowledge. To acquire and maintain competitive advantage the firms need to get organized and be able to dynamically change to accommodate the market demands, increasing its value from all stakeholder’s perspectives.
This article’s objective is to study a case of an information technology service firm from view of the value proposition cycle process of value creation, value configuration and value appropriation, the pillars of value.
The qualitative research approach is used to uncover and describe the business, expose its operation from the startup to this day. Begging with a market segment review, detailing methodological choices and tools used to collect data, explain the basic concepts used, business model canvas, the cycle of value and the tree pillars of value, along with the knowledge creation on exploitation and exploration concepts to support the case study.
The journey of Bracta from the foundation exposing not only the business, but also the dilemmas lived by the founder along the firm’s existence. The conclusion will present the analysis of the business as it is and draw some recommendations from the academy based on the ground theory of business model value perspective, aiming to help the firm on his continuous life.