Resumo

Recent strategy evolution emphasizes flexibility, benchmarking, and core competencies (Porter, 1996), with Barney's resource-based view (1991) pivotal. CSR and sustainability rise in importance. Porter (1998) underscores strategy's role in competition, while CSR (Carroll, 1979) expands beyond economics. Sustainability includes social, economic, and environmental aspects. Research links CSR and sustainability to strategy amid rising concerns. Existing research lacks integration, prompting a review to identify trends in strategy, CSR, and sustainability literature.

This study aims to integrate literature on strategy, CSR, and environmental sustainability using bibliometrics. It analyzes the structure and development of these fields, identifying research gaps and offering insights on strategy's role in CSR and sustainability. Bibliometrics is chosen for its ability to systematically analyze academic literature. The study provides a structured view of these concepts and intellectual guidance for future research, facilitating informed discussions on strategic objectives, social responsibility, and environmental sustainability.

RBV theory states competitive advantage relies on valuable, rare, hard-to-imitate, and organized resources. Companies must focus on these for sustainability (Barney, 1991; Grant, 1991) and consider resource diversity (Peteraf, 1993). CSR encompasses economic, legal, ethical, and philanthropic responsibilities, contributing to sustainable development. It benefits companies by enhancing reputation and loyalty. Carroll's (1991) CSR Pyramid guides ethical approaches. Organizational responsibility has evolved from profit-centric to holistic, acknowledging social impacts as indicators of success.

The text discusses the use of bibliometrics in management, strategy, and CSR research. It explains co-citation and bibliographic coupling methods and their combined benefits. The study used Scopus and VOSViewer software for a comprehensive analysis. The research identified key papers, authors, universities, journals, and countries in the field, offering valuable insights for knowledge advancement.

Bibliometric analysis summarizes the bibliometric and intellectual structure of a field, examining the social and structural relationships among different research components (Donthu et al., 2021). The descriptive analyses are conducted, encompassing most cited authors, papers, prominent journals and countries with the highest publication output, and frequently used keywords, co-citation analysis, and bibliographic coupling. Co-citation analysis was conducted with 51 papers generating 3 clusters; and bibliographic coupling analysis was conducted with 153 papers generating 5 papers.

This study used bibliometric analysis to integrate literature on strategy, CSR, and sustainability. It identified key research clusters including CSR's impact on business performance, and CSR in the context of financial performance. The study also emphasized the focus on public policies promoting sustainability in the industry. However, limitations include the use of one database, Scopus. Future research should delve deeper into these topics and explore the connection between public policies and CSR strategies in organizations.

BARNEY, J. B. (1991). Firm Resources and Sustained Competitive Advantage. CARROLL, A. B. (1979). A three-dimensional conceptual model of corporate performance. GRANT, R. M. (1991). The Resource-Based Theory of Competitive Advantage: Implications for Strategy Formulation. KUZMA, E. L. et al. (2017). Competências para a sustentabilidade organizacional: Uma revisão sistemática. PETERAF, M. A. (1993). The cornerstones of competitive advantage: A resource-based view. PORTER, M. E. (1996). What is strategy?